Taking into consideration that search engines generate large amounts of traffic on the Internet, submitting a Web Site to all Major Search Engines is the most effective way to promote any Web Page on the Internet. In order to maintain a Web Site with Search Engines and place it near the top for a chosen 'keywords' it is essential to regularly submit that Web Page’s details to these Web directories and engines. The actual registration process can be deceptively simple however, time consuming, especially if done on a regular basis. Using tools to automate the process is just what is needed for this repetitive but very important task.
To secure a successful promotion and submission with search engines the following steps are required:
- Title optimization: The title is one of the most important parts of a web page. In order to make it as effective as possible it needs to be optimized so it reflects the content of the page.
- META description: This is the description that search engines use to rank and describe a site.
- ALT tag optimization: Create ALT tags for all images on a page and optimize them for the proper keyword density.
- Keyword Density Check: Each search engine has an optimum keyword density that causes a site to score higher or lower.
- Link popularity check: Many search engines rank a site based on the number of sites that are linked to it.
- Dead link check: Check the page for broken or dead links and give suggestions for fixing them.
- Evaluate HTML code for errors or suggestions: Checking the HTML and making sure that everything is in order increases the chances to be indexed properly with search engine
- Load time evaluation: Evaluates how long it takes the site to load and offer suggestions on how to improve the load times and lose fewer visitors.
- Graphic optimization check: Evaluates all images on the site for whether they can and should be compressed more and gives recommendations based on our findings.
Once the Submission is complete, a submission report via e-mail will be send out listing all the search engines that successfully accepted the request.
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